WBC Licenses Datavault’s Full-Stack Engagement & Data-Collection Technology

WBC licenses Datavault's full-stack engagement and data-collection technology for real-time analytics, deeper customer insights, scalable omnichannel engagement.

A new licensing arrangement grants WBC access to Datavault’s full stack of engagement and data-collection technology, positioning the company to accelerate data-driven customer experiences. This partnership combines Datavault’s proven tech with WBC’s operational scale to deliver real-time analytics, personalized outreach, and streamlined data capture across channels.

The full-stack solution covers everything from consent-aware data collection and unified customer profiles to campaign orchestration and real-time reporting. By licensing Datavault’s engagement technology, WBC can centralize data streams from web, mobile, in-store, and call-center interactions. That consolidation enables a single view of the customer, faster segmentation, and more relevant messaging that improves lifetime value.

Real-time analytics are a cornerstone of the arrangement. Access to Datavault’s data-collection technology means WBC teams can act on live signals—detecting trends, optimizing offers, and preventing churn as behaviors occur. For marketers and product managers, real-time insights reduce guesswork, shorten testing cycles, and improve conversion rates across email, push, and digital advertising.

Scalability and integration matter for enterprise deployments. Datavault’s full stack is designed for high-volume environments, with APIs and SDKs that integrate into legacy systems and modern cloud platforms alike. The licensing agreement gives WBC the flexibility to scale up without rebuilding infrastructure, accelerating time-to-value while maintaining governance and security standards.

Privacy and compliance are built into the architecture. With evolving regulations and heightened consumer expectations, WBC benefits from Datavault’s consent management, data retention controls, and audit-ready reporting. These features help ensure that data-collection practices meet legal requirements and sustain customer trust.

In practical terms, customers should expect more personalized, consistent experiences from WBC across channels. For the business, the licensing arrangement opens opportunities to monetize insights, optimize campaigns using machine learning, and measure ROI with greater precision.

As WBC begins integrating Datavault’s engagement and data-collection technology, the market will watch for faster innovations in personalization and customer analytics. Organizations seeking to modernize their customer engagement stack can take cues from this partnership: prioritize unified data, real-time intelligence, and scalable integration to drive measurable results.

Back