WBC Licenses Datavault Full-Stack for Customer Engagement & Data

WBC licenses Datavault’s engagement and data-collection platform, enabling improved engagement, analytics, scalability and privacy-first data use at scale.

WBC’s recent licensing arrangement with Datavault gives the company access to Datavault’s full stack of engagement and data-collection technology. This strategic move positions WBC to modernize customer engagement, accelerate data analytics, and scale personalized experiences across channels while maintaining privacy and compliance.

Central to the deal is Datavault’s integrated engagement technology and robust data-collection tools. By licensing the full stack, WBC can unify first-party data, capture real-time customer signals, and feed them into analytics and activation layers. The result: faster insights, better segmentation, and more relevant messaging across email, SMS, web, and in-app channels.

Platform integration and implementation are designed to be seamless. Datavault’s architecture supports API-driven connections, native connectors, and event-streaming, which reduces friction for IT teams and speeds time-to-value. For businesses focused on ROI, this means campaigns can be launched sooner with measurable improvements in conversion, retention, and lifetime value.

Privacy and compliance are built into the stack. Datavault emphasizes privacy-first data collection and governance, enabling WBC to handle consent, data minimization, and audit trails without sacrificing personalization. In regulated industries, the licensing agreement helps ensure that analytics and customer engagement adhere to evolving privacy standards while still enabling rich, responsible data use.

Use cases are immediate and practical. WBC can deploy personalized onboarding flows, predictive churn models, and dynamic content recommendations using the data-collection technology. Marketers benefit from unified dashboards and real-time analytics that convert raw signals into actionable strategies. Operations teams gain clearer visibility into data lineage and campaign performance, improving cross-team collaboration.

Scalability is another advantage of the licensed stack. Whether WBC needs to scale seasonal campaigns, expand into new markets, or handle spikes in user activity, Datavault’s platform supports elastic workloads and enterprise-grade throughput. This scalability reduces risk and allows for cost-efficient growth.

In summary, the licensing arrangement gives WBC a powerful toolkit: full-stack engagement technology, advanced data collection, compliance features, and scalable infrastructure. Together these capabilities enable smarter customer engagement, faster analytics-driven decisions, and a privacy-forward approach to data — a strong foundation for sustained business growth.

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